They’re finally in your hands — or quite possibly your legs — a pair of trousers made from organic (herringbone version) or Regenagri cotton (denim version). Both have been finished with a Kitotex treatment, a natural and biodegradable polymer that replaces the pretty nasty chemical agents you'll find pretty much everywhere else.

All of which is to say: these trousers deserve a bit of looking after. Luckily, they’re pretty low maintenance.

They're machine washable, no dry cleaning needed. Turn them inside out and stick them in at 30°C with a small amount of organic liquid detergent. Keep the spin cycle to 800 rpm max. Herringbone cotton and light denim are both hardwearing fabrics, but there’s no reason to rough them up unnecessarily. And try to take them out of the drum as soon as the cycle finishes. It sounds obvious, but it makes all the difference to how they fall once dry.

Only one option: flat on a towel, somewhere well ventilated away from direct sunlight. Never tumble dry them. Both the herringbone and the denim would take such an act very personally. And so would we.

Herringbone has the advantage of barely creasing, and denim's not much worse. But if you do need to iron them, 150°C max with a piece of fabric sandwiched between the iron and the trousers.

To make your life easier, lightly mist the fabric with water before ironing. It makes creases disappear twice as fast.

On a clip hanger, ideally. It prevents creasing around the knees and keeps the line of the leg intact. If you haven't got a clip hanger to hand, neatly folded in the wardrobe works too.

Since 1 January 2024, the AGEC law requires all textile brands to be transparent about what goes into their products so we can all have a much better idea of exactly what we're buying. We didn't wait for the legislation to do this, we actually lobbied for it, and we think it's an important step in the right direction to change the way our industry works.

So here are a few extra details about your New Trousers:

• They're 100% recyclable. If your time together comes to an end, your item can be fully recycled. That said, we'd always recommend repairing and/or handing it down to someone before recycling.
• They don't contain plastic microfibres. Unlike a lot of clothing that sheds microplastics in the wash, they've been designed to minimise their environmental impact. Plastic microfibres are tiny particles that wreak havoc on aquatic and terrestrial ecosystems.
• They contain no hazardous substances. They're fully compliant with the strictest standards — no harmful substances, no dodgy chemical treatments.
• They're not made from recycled materials. Sometimes we manage to incorporate recycled materials to further reduce the impact of our clothes. Unfortunately that wasn't possible with this one.

Follow these few tips and these trousers should be with you for a long time.

We'll be back in touch in a couple of weeks to see how you're getting on.

If we've missed something or you have any questions hit us up here support@asphalte.com or on Ig.

Thanks again for your trust,

ASPHALTE