The Supima® T-shirt

A totally different deal

Supima® cotton is the Rolls-Royce of cottons. Here's why:

• Top-notch quality. The trademark is a mash-up of "superior" and "Pima" to distinguish a particularly fine cotton variety grown in the US. It's the cream of the crop, representing just 1% of global production.
• Unmatched softness. An exceptionally long, fine fibre sets Supima® cotton apart from the rest. It's silk-soft, considerably stronger, and bobbles far less.
• Clean as they come. Supima® cotton farming is tightly regulated: fewer treatments, less water than conventional cotton.

Spot on

A fit that’s as simple as it is effective:

• A straight cut with a very slight taper so you can tuck it in cleanly if need be.
• A clean shoulder thanks to a set-in sleeve and a sculptured armhole.
• A perfectly proportioned neckline that’s neither too tight nor too low. It sits just below the neck.
• The sleeve lands exactly where it should. Mid-bicep, no more, no less.

Refined

If you're a regular Ultimate T-shirt wearer, bear in mind the collar on the Supima® is a bit different. It’s more refined and pared back to match the delicacy of Supima® cotton. But fear not, we tightened the 1x1 rib to guarantee a flawless hold wash after wash. This collar is staying put.