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Basically, it means you buy the garment before it’s produced. By pre‑ordering, you’re the one launching the production.
With this system, we only produce what’s sold, so we avoid overproduction and can offer you an excellent quality‑price ratio.
Here’s a detailed breakdown:
Environmental and social impact
The equivalent of 184.8 km (115 miles) by car.
The equivalent of growing 88.5 kg of apples.
The equivalent of 19 h of heating (in avg. flat).









