
Published on October 27, 2020.
Finally. A Tee.
Making a T-shirt is as easy as ABC. You’d think, right ? It’s actually pretee tricky, as we quickly found out - there’s nowhere to hide.
It might look like a simple affair, but behind the seams, there are a few stitch ups to look out for.
Let’s take you behind the scenes, to meet our T-team who’ve summed up 2 years’ work in just over 7 minutes.
If that’s too teedious for you, here’s what it boils down to :
7,226 of you shared their T-shirt issues and told us what they expected from us.
- A top-quality cotton, heavy and durable.
- A collar that’ll do the rounds for years to come.
- A comfortable cut that’s not baggy.
This feedback has helped us improve the cut of our 1st T-shirt released last year. This involved shortening the sleeves, reducing the overall length a tad and tailoring it around the chest a bit more.
Your new favourite T-shirt is available to pre-order for 29€ from Tuesday 3 November 10.00am CET.
The first 3,000 ordered will be delivered on mid-December, the next 3,000 will be delivered before Christmas and the 4,000 at the end of December.
Any questions ? Fire them up in the comment section below. Alternatively you can find us on our international Ig page.
Please feel free to share your thoughts, your “je ne sais quoi’ on the video.
And if you want to be sure not to miss out on the T-shirt pre-order, we suggest you sign up here, where you can preselect the colours & sizes and make sure you get delivered first.
See you on Tuesday,
The Asphalte team