Dreams of Denim
We’ve fired up the jean machine once again.
You told us the 4 main issues you generally had with Jeans.
The denim wears out too quickly
The cut is all over the place
They’re lacking in the comfort department
The pockets bags don’t hold up
Let’s cut to the chase!
The Land of the rising Denim
There’s a reason the Japanese have a reputation for their denim. This tip-top selvedge is woven at Collect, a specialised workshop that repurposed traditional shuttle looms in order to create the more rustic-looking denim woven in narrower rolls. That’s how you get the trademark, sought-after rugged feel and extra character so loved by denim-heads around the world.
A cut we’ve carefully refined over numerous versions, not too tight around the thighs or too slim at the hem (17cm - 7” - for a size 30). It gives a gently tailored look that’s comfortable and classic.
The Rinsed (pre-washed), Stone, Black, Black Stonewash and Off-White jeans are all 100% cotton. Raw has 5% polyurethane in the mix, for added comfort, so you get a tiny bit of stretch. After a few weeks of wear, that crisp Raw denim will ease up and mellow out, just like its other two-legged friends.
Day In, Day Out
The patina of your jeans is a testimony to the way you make them your own, the way you move, the way you work. Patina is what makes your jeans different to the next fella’s. Think of patina as a denim-y fingerprint, it evolves with your lifestyle and reflects your personality.
Denim like fine wine
More precisely patina refers to the marks, whorls, scuffs and irregularities that start to emerge after serious wear and successive washes. A good patina is something denim purists take very seriously. So we do too.
And we’re equally serious about the finishing touches: We reinforced the seams and overlocked the inside leg for greater durability. The buttons are all made of zamak, a resistant metal alloy, not an alien planet.
We’d Call it Substantial
We chose a 14oz Japanese selvedge (400g/m2), which is just a little bit heavier than your average (11-12oz). We could have gone heavier, but we felt that 14oz strikes the perfect balance between comfort and durability.
The pocket bags are deep (26 cm - 10”) so you can carry your essentials without printing the outlines on your thighs every time you sit down. We added an extra line of stitching to fend off any attack from sharp-edged keys.
A never-ending story
A garment isn’t complete until we’ve considered all the details. See if you can spot the brass rivets fastened to the denim with a fabric washer. Or the chain-stitching at the hem and signature selvedge edge. The old ways are sometimes the best ways. For all the reasons above, these have become the go-to pair for over 40,000 of you out there. And our very first jeans are still going strong, some 4 years in the wearing.
Serious staying power
For all the reasons above, some 40,000 of you have made these your go-to jeans. And our the very first pairs we made are still going strong, more than four years down the line.
We slipped into our Jeans just for you
We gathered a few loyal customers, and some of the Asphalte team, together to flaunt our wears. That means you can now get an even better idea of what our Ultimate Jeans look like in the flesh:
Mathias is 5’9 (1.71m) and wears a size 32
2 / 9
Production step for your Ultimate Jeans
What goes into making your Ultimate Jeans. The materials have travelled a total of 29,487 km (18,322 miles) from field to doormat.
Farming cooperatives Pakistan, USA
The cotton for the black and off-white Jeans is sourced in Pakistan, while the other versions are made with cotton from the USA.
NITTOBO NIIGATA Japan
The spinning is done by a large supplier born from the merging of two smaller groups in 1923. They are forward-thinking and have patented a few spinning methods for stretch and synthetic materials. They have a very detailed CSR report showing how they keep reducing their greenhouse gases year after year.
KAIHARA CORPORATION Japan
A historic indigo dyer who started as an indigo weaving and dyeing mill in 1893. They developed the rope dye technique in Japan. We visited their historic factory in 2018, but we weren't allowed to bring back any footage of their secret fabric-dyeing set up.
SHINYA CORPORATION Japan
We met Etsuko Satu who bought a few original selvedge shuttle-looms with her husband back in the '80s. Showcasing their love for original American denim, they've been producing this exceptional denim with 6 other workers for 40 years now.
Kotosen Co. Ltd Japan
Step for all our jeans except the black and off-white version.
CM Borges Portugal
We've been working with our go-to jean making Portuguese partner for 2 years now. We've been perfecting the garment make together, bit by bit to make your jeans ultimate-r and more durable every time. We also look to perfect the fit.
Road and boat haulage
The denim is carried through different countries making several stops along the way. We look to reduce its carbon footprint by using road haulage rather than the plain. For the time being, the cotton sourced in the USA is sent to Japan by boat as is the denim fabric that reaches Portugal. No other way really, when you're looking to cross continents.
Our aim is to always give you as much information as possible on the clothes we make so you can make an informed decision before preordering. This includes the environmental impact of each pair of Ultimate Jeans we produce expressed in simple terms that we can all easily understand. There’s no point hiding from it:
of CO2 emitted
Equivalent to 209 kms (or 129 miles) travelled by car.
of phosphor released in the water
Equivalent to growing 69.7 kg of apples.
Equivalent to 65.6 hours of electric heating (avg. apartment).
We deliver worldwide. For orders in selected European countries* including the UK, we charge a flat fee of 9€ irrespective of how much you order. For deliveries in the rest of Europe and outside of the EU, the cost is 15€.
Easy changes of size
If you get the wrong size, fear not, we accept returns and exchanges. For orders in Europe these are free, and for countries, in the rest of the world we ask you to pay the return and we will take care of the cost of sending out an exchange. Just log into your Asphalte account and we’ll get that sorted.
Satisfied or your money back
Sure, we work hard on our products, but we won’t take it personally if, for whatever reason, you change your mind about the item you’ve preordered. We’re all friends here, you can be honest with us. So long as the item is in its original condition, with tags and packaging intact, you can send it back to us for a full refund. No worries.