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Basically, it means you buy the garment before it’s produced. By pre‑ordering, you’re the one launching the production.
With this system, we only produce what’s sold, so we avoid overproduction and can offer you an excellent quality‑price ratio.
Here’s a detailed breakdown:
Environmental and social impact
Equivalent to 172 km (107 miles) travelled by car.
Equivalent to 3 five-min showers.
Equivalent to 4 days of heating (average apartment)






