The Ultimate Jeans


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  • 14oz Japanese selvedge denim
  • Neat, tapered fit
  • Made in Portugal
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preordered pieces
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Dreams of Denim

We’ve fired up the jean machine once again.

The problems with your jeans


Durable denim that doesn't tear, or wear out too quickly


A tapered leg with a cut that lets your thighs breathe


Comfortable denim that doesn't feel restrictive or too heavy


Pockets and belt loops that don't give up on you

Let’s cut to the chase!

Japanese Denim

There’s a reason the Japanese have a reputation for their denim. This tip-top selvedge is woven on traditional shuttle looms in a specialised workshop.

Tapering Off

A cut we’ve carefully refined over numerous versions, not too tight around the thighs or too slim at the hem (17cm - 7” - for a size 30). It gives a gently tailored look that’s comfortable and classic.

Cottoning On

The Rinse (pre-washed), Black and Stone jeans are all 100% cotton. The Raw has 5% polyurethane for added comfort, so you get a tiny bit of stretch. After a few weeks of wear, the crisp Raw denim will ease up and mellow just like its other two-legged friends.

Solid Stitching

We reinforced the seams and overlocked the inside leg for greater durability. The denim on the inside leg is also very slightly thinner, which minimises friction without compromising on durability.


The buttons are all made of zamak, a resistant metal alloy, not an alien planet. The purists out there will appreciate the brass rivets fastened to the denim with a fabric washer. The old ways are sometimes the best ways.

Day In, Day Out

Your Ultimate Jeans will soon feel like a second skin. We’ve been wearing ours for close to 3 years and they’ve only become better with time. They might also become your favourite, but do remember to give them a breather from time to time.

We’d Call it Substantial

We chose a 14oz Japanese selvedge (400g/m2), which is just a little bit heavier than your average (11-12oz). We could have gone heavier, but we felt that 14oz strikes the perfect balance between comfort and durability.

Deep Pockets

The pocket bags are deep (26 cm - 10”) so you can carry your essentials without printing the outlines on your thighs every time you sit down. We added an extra line of stitching to fend off any attack from sharp-edged keys.

The Finishing Touches

A garment isn’t complete until we’ve considered all the details. For the Ultimate Jeans, that meant chain-stitching the hem and signature selvedge edge. These things matter.

These are the jeans you’re going to be living in


What goes into making your Ultimate Jeans. The materials have travelled a total of 29,487 km (18,322 miles) from field to doormat.

Raw material

Farming cooperatives Turkey, USA

The cotton for the black Jeans is certified organic and sourced in Turkey, while the other 3 versions are made with cotton from the USA.



The spinning is done by a large supplier born from the merging of two smaller groups in 1923. They are forward-thinking and have patented a few spinning methods for stretch and synthetic materials. They have a very detailed CSR report showing how they keep reducing their greenhouse gases year after year.



A historic indigo dyer who started as an indigo weaving and dyeing mill in 1893. They developed the rope dye technique in Japan. We visited their historic factory in 2018, but we weren't allowed to bring back any footage of their secret fabric-dyeing set up.



We met Etsuko Satu who bought a few original selvedge shuttle-looms with her husband back in the '80s. Showcasing their love for original American denim, they've been producing this exceptional denim with 6 other workers for 40 years now.


IVN Portugal

Environmental certification: OCS , OEKO-TEX Standard 100 , RCS and an extra certification that guarantees organically farmed materials, a safe working environment and the respect of human rights.


CM Borges Portugal

We've been working with our go-to jean making Portuguese partner for 2 years now. We've been perfecting the garment make together, bit by bit to make your jeans ultimate-r and more durable every time. We also look to perfect the fit.


Road haulage

The denim is carried through different countries making several stops along the way. We look to reduce its carbon footprint by using road haulage rather than the plain. For the time being, the cotton sourced in the USA is sent to Japan by boat as is the denim fabric that reaches Portugal. No other way really, when you're looking to cross continents.

Environmental Impact

Our aim is to always give you as much information as possible on the clothes we make so you can make an informed decision before preordering. This includes the environmental impact of each pair of Ultimate Jeans we produce expressed in simple terms that we can all easily understand. There’s no point hiding from it: 

11.5 kg

of CO2 emitted

Equivalent to 209 kms (or 129 miles) travelled by car.

1.214 L

water consumption

Equivalent to 18 five min showers.

186 MJ

energy depletion

Equivalent to 63 hours of electric heating (in average appartment).

It’s a wash out


As much indigo dye kept in as possible

No Soucis !

Delivery costs

We deliver worldwide. For orders in selected European countries* including the UK, we charge a flat fee of 9€ irrespective of how much you order. For deliveries in the rest of Europe and outside of the EU, the cost is 15€.

Easy changes of size

If you get the wrong size, fear not, we accept returns and exchanges. For orders in Europe these are free, and for countries, in the rest of the world we ask you to pay the return and we will take care of the cost of sending out an exchange. Just log into your Asphalte account and we’ll get that sorted.

Satisfied or your money back

Sure, we work hard on our products, but we won’t take it personally if, for whatever reason, you change your mind about the item you’ve preordered. We’re all friends here, you can be honest with us. So long as the item is in its original condition, with tags and packaging intact, you can send it back to us for a full refund. No worries.

The Team

Asphalte began life back in 2016, just four people with a bit of experience in fashion and a simple enough aim: making good quality clothes in a low-impact way. Things started off smoothly enough, and we were picking up a bit of momentum, but something was missing. The idea for Asphalte didn’t really come together until we got our pals on the blower and asked them, ‘Hey, what do you want us to make?’ We didn’t realise it at the time, but this was the turning point. If Asphalte were a scientific discovery, this would be called the ‘eureka!’ moment. If it were a comic book, this was the part where we get bitten by a radioactive spider.

It might not seem like a revolutionary idea. That’s because it isn’t, really. But fast forward 5 years and asking our friends what they wanted has turned into sending you lot our biannual questionnaires, and using your feedback to determine what we release. And that’s our secret weapon. It’s how we make what you want for a good price, and keep waste to a minimum.

Today our team is a bit bigger than four people. In fact, there are 64 of us now. We used to be based in Paris, but now we’ve moved out to greener pastures down in Bordeaux. Besides that, we’re still working in much the same way as when we first started, with the same ideas about quality, sustainability and our customers leading the way.

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