The gripes you had with those old button-downs
The fabric was too thin
The collar didn’t hold its shape
The cut was awful
They creased in a flash
Consider button-downs covered
Six years in the making
That’s how long it took us to perfect this shirt… Six years of questionnaires and prototypes. 72 months of tweaks and revisions, and God knows how many late nights. All to get our hands (and yours) on the perfect button-down shirt. We aren’t complaining mind, it was well worth the slog: flawless materials, expert production partners, a perfected casual style, and tidy finishing touches.
A wondrous weave
Oxford Shirts get their name from Oxford cloth—a hard-wearing cotton fabric that uses multiple weft threads, typically blue in the old days, crossed over an equal number of white warp threads. In this case, they go two by two. It’s tough, but tidy—far from over-dressed, but seriously smart stuff. More suave architect at lunch, less city-boy behind the desk.
A cut above
Over the years we've come up with a whole lot of shirts. We played with length, toyed with fit, and tested various degrees of ‘smartness’ (yes, that’s a technical term). For the Button-Down Oxford, we took everything you told us you liked in a shirt and binned all the rest. It’s not too short or too long, not baggy or clingy. It’s no slouch, but it’s far from stuffy. Say so long to button-downs that can’t cut the mustard.
We didn’t cut corners when it came to the collar. We put in the hours working up some clean lines and a harmonious shape that sits just right with the rest of the shirt. Designed to work just as well buttoned up or not, we even pushed those points just far enough to accommodate a tie, should you feel like upping the preppy vibes a bit.
Tuck, or don’t
The Oxford shirt’s world-renowned for its versatility as far as pairing goes. We leaned in on that, making ours just the right length… What length’s the right length, you ask? Well, it can be worn tucked in or not. You call the style shots, not the shirt.
Watch those pockets
The chest pocket’s key to the Oxford shirt’s enduring style-icon status. Inherited from military shirts, this utilitarian tweak became a must-have in the 1930s when smart-casual fashion took centre stage. Consider it a little masterclass in the art of combining the useful with the pleasurable.
Fine tuned style
What’s left to worry about when you’ve nailed the perfect Oxford cotton, a top-notch collar and spot-on cut? Well, quite a bit actually… We didn’t cut class when it came to the details on our button-down, opting for American placket, cross-stitched bio-based buttons, bartacks on the pockets for extra strength, rounded cuffs, and a horizontal top buttonhole.
The smart no brainer
‘Go-to’ sounds a bit throw-away for a shirt this perfect, but the truth of the matter is that the Button-Down Oxford’s an easy option to plump for every day. It’ll sit just right with chinos, jeans, or even a suit. Throw it over a tee, or slip it under a woolly. Pop on a tie, or go open-necked and un-tucked. We’ve done all the work perfecting its cut, how you pull it off’s down to you.
A Button Down on the up
Over the years various iterations of our button-downs have racked up pretty decent scores, between 7.7 and 8.3/10 as a rule. That’s all good, but it’s not good enough for us. We want every item we produce to be bang on the money, and that’s why we keep on working. We pored over your feedback, fiddled with our measurements and ironed out the creases. The result? The Button-Down Oxford, we’re hoping it’ll be a 10/10.
All the production steps for your Button-Down Oxford
What goes into making your Button-Down Oxford. The materials have travelled a total of 4,924 km (3,059 miles) for the plain Oxford, 4,195 km (2,606 miles) for the Oxford with patterns, and 33,699 km (20,939 miles) for the Denim version from field to doormat.
Harvesting and preparing the cotton
Farming cooperatives Turkey for the Oxford version, Zimbabwe for the Denim version
Yamachu Spinning Co.,Ltd for the Denim version Turkey for the Oxford version, Japanfor the Denim version
TMG Group for the Oxford version, Yamaashi Orimono Co. Ltd for the Denim version Portugal, Japan
Labels : OEKO-TEX Standard 100, GRS, BCI
MGC Acabamentos Têxteis for the plain Oxford and Facol for the Oxford with patterns; Sakamoto Denim Co. Ltd for the Denim version. Japan for the Chambray versions and Portugal for the Oxford versions
Social certifications : OEKO-TEX Standard 100, STEP by OEKO-TEX for the Oxford versions (+ REACH and GRS for the pattern Oxford versions)
MGC Acabamentos Têxteis for the plain Oxford and TMG for the Oxford with patterns; Bichuu Senko for the Denim version. Japan for the Chambray versions and Portugal for the Oxford versions
Social certifications : OEKO-TEX Standard 100, STEP by OEKO-TEX (+ BCI and GRS for the Oxford with patterns)
Vermis for the Oxford version, J.Caetano & Filhas for the Denim version Portugal
Social certifications : BSCI Grade A for the Denim version
Road and boat haulage
Our aim is to always give you as much information as possible on the clothes we make so you can make an informed decision before preordering. This includes the environmental impact of each Ideal Shirt we produce expressed in simple terms that we can all easily understand. There’s no point hiding from it:
of CO2 emitted
The equivalent of 95.7 kms (59.4 miles) by car.
of phosphor released in the water
The equivalent of growing 83.6 kg of apples.
The equivalent of 42.2h of heating (in average flat).
NO SWEAT !
We deliver worldwide. For orders in selected European countries* including the UK, we charge a flat fee of 9€ irrespective of how many pieces of the same item you order. For deliveries in the rest of Europe and outside of the EU, the cost is 15€.
Easy to change sizes
If you get the wrong size, fear not, we accept returns and exchanges. For orders in Europe these are free, and for countries, in the rest of the world we ask you to pay the return and we will take care of the cost of sending out an exchange. Just log into your Asphalte account and we’ll get that sorted.
IT’S A RISK-FREE INVESTMENT
Sure, we work hard on our products, but we won’t take it personally if, for whatever reason, you change your mind about the item you’ve preordered. We’re all friends here, you can be honest with us. So long as the item is in its original condition, with tags and packaging intact, you can send it back to us for a full refund. No worries.