There's no doubt that the clothing industry has gone off the rails in recent decades.

Clothes have become "throwaway" purchases often made far away, and we're buying more of them, but binning 60% in the first year.

But instead of just complaining that the world is going to hell in a handcart, we prefer to focus on what we can do best.

And what we can do is start the next fashion revolution with loads of new brands.

Here's what we think this new fashion should look like:

Asphalte is a team of 15 people. We have photos taken in hangars because it's cooler than taking them at our office in front of our computers.

There may be a few people missing from the photo, but you get the idea. We're not too old, but not too young either, and we're pretty nice (except for the guy on the left). We used to be in Paris, but since September 2019 we've been in Bordeaux.

From day one, Asphalte has gone in all guns blazing.

We knew that some people would be happy to wait a few weeks or months for their garment, but we had no idea just how many.

Every time we launch a style, you pre-order 3400 on average. This is wonderful and we hope it's just the beginning.

We're often asked why it works and we think there's one reason.

We simply give you what you want: the only thing we have to do is never believe ourselves to be cleverer than others and serve you as best we can. And in an industry that doesn't often listen to what customers want, we think this makes a real difference.

Thanks for reading this page to learn more about us. We hope to see you again soon.
And If you want to find out what we're up to, the easiest thing to do is sign up below.

Bye for now,
The Asphalte Team