Sophisticated shorts built for the endless summer

April 01, 2022

Lightweight fabric... sharp shape... these really are the Ideal Short

It’s the age-old summer conundrum: The mercury rises and you’re left scrabbling about for any clothes that might help you stay cool. The problem is, staying cool and looking cool are often at odds with each other. That’s where the Ideal Shorts come in...

These Shorts are cut out for the summer... and the one after that... and the one after that.

And for 6,211, that had been a real challenge in the past.

You’d said your shorts were:

- either too long or too short

- poorly cut

- the colours were fading

- didn’t make it past the 2nd set of beach volley

That’s where the Ideal Shorts come in...Take a peek.

Yep, these Shorts are cut out for the summer... and the one after that... and the one after that.

So what makes the Ideal Shorts so... Well, so ideal?

- Short length has been pondered over ever since neanderthal man decided to hack the end of his mammoth-skin trousers off with a sharpened twig. Too short—Jimmy Krankie. Too long—Games Workshop. We settled things once and for all with a classic fit that sits just above the knee, with enough length for a turn-up if that’s what you’re into.

- You told us anything too slim or too baggy was also a big no-no for you, so we made sure the Ideal Shorts sat in the sweet spot, giving you enough room to move, without engulfing your legs. ‘Sharp’ and ‘sophisticated’ aren’t words usually associated with shorts, but then again, these aren’t your regular shorts. As it turns out, 5.333 of you who bought our first version scored it 8.4/10 for the cut. That’s short and sweet for you!

- Contrary to popular belief, shorts don’t need to lose their zest after a few spins in the washing machine. Our fabric is dyed in rolls prior to being lovingly pieced together, helping it keep its colour, well after the sun goes down. No risk of these losing their oomph mid-Margarita.

- Scrambling down to the beach... cycling into town... wading through a river to retrieve your son’s football... Yep, shorts put up with a lot of stick, but that doesn’t mean they’ve got an excuse for not lasting you a good few years. Made from ultra-tough cotton, with bartacks to help take the strain, ours are made to go the distance, meaning you can rest easy knowing these will be ready for next summer too, and the one after that...

Available in Navy, Sand, Camel, Smoky Blue and Olive, picking what colour you want is probably the hardest part. We even made a 100% cotton seersucker version —with a super crisp, crinkled texture, perfect for that ‘Atticus Finch at Café Del Mar’ flavour.

As you’ve probably deduced, we didn’t call these the Ideal Shorts for nothing. Whether you’re wearing them with a T-shirt and trainers down the park or a shirt and some AI-assisted hover-shoes at a summer party ten years from now, these are more than up to the task.

Sound good? The Ideal Shorts will be available to preorder for 59€ from the 5 of April. If you want first dibs, you can hit this link below and we’ll be sure to notify you when you can grab them.

Need to know anything else? Ask away via the comments below, or alternatively, you can check our international Instagram page for more info.


The Asphalte Team

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