Keeping it Brief

December 23, 2022

Our ultra-comfortable Boxer Briefs

It doesn’t add up... So much time and thought goes into working out which jacket will get us through winter, but when it comes to briefs, most men are more than happy to grab a multi-pack of who-knows-what they see whilst wandering the aisles of their local supermarket. All that deliberating on quality and durability goes right out the window. It shouldn’t be this way.

Like a good pair of socks, wearing a well-made pair of pants can drastically improve your day. It’s 2022: mankind’s had more than a few centuries to work on briefs, we should be well past putting up with rubbish ones.

Boxing Clever

Yep, briefs are important. That’s why we put a lot of effort into get ours just right. We even did a giant test run, giving over 1000 of you lot a pair to put through their paces. It wasn’t easy, but after a few rounds of redesigns, thanks to your invaluable feedback, we think we’ve cracked the recipe for the perfect pants. Here’s how…

Fit for Purpose

The number one problem you had with your briefs was their shapeor lack of it. They might have started out alright, but within minutes they’d lost all semblance of dignity—turning into baggy, shapeless shadows of their former selves. This usually comes down to fit—if they’re too tight, briefs have no option but to stretch, pushing their elastic beyond the limit. Ours are far from baggy, but they come with just enough wiggle room, meaning they’ll hold their form even as the world around them crumbles.

The Heavyweight Champs

You guys told us that thin, flimsy material is the root cause of a good portion of your underwear woes, so we plumped for some fabric that was reassuringly hearty. Made from organic 180g/m2 cotton, with a comfort-upping sprinkling of elastane in the mix, these are a bit more substantial than your average briefs, meaning you can rest easy knowing they’ll go the distance.

The Hole Truth

Patched-up Vintage clothes with stories to tell are all well and good, but no one needs characterful wear and tear when it comes to their smalls. To keep things hole-free we double-layered the inside leg and crotch panels and then reinforced the side seams to make sure they don’t give up the ghost.

The Long and Short of it

As any sofa salesman will tell you, comfort is king. That’s why we made sure our Boxer Briefs were more comfortable than even the most lavish chaise longue. The key is the length. Too short and briefs wind up crawling up your thighs every five minutes, causing all manner of irritation, too long and there’s a load of fabric where you don’t need it.We kept ours a touch longer than average, so they’ll stay in place. Put simply, you’ll hardly notice them, which is how you want your briefs to be.

That’s the brief, now over to you

With the Boxer Briefs we’ve made comfortable undergarments you can actually rely on. These aren’t some near-disposable pants of shame that’d make Albert Steptoe blush—they’re well-fitting drawers that are built to last. They might be Briefs, but they’ll last you yonks.

All very well, but how do you get one? Well, the Boxer Briefs will be available to preorder for 19€ from Tuesday 27th of December.

If it doesn't work out fear not, returns and exchanges are easy and the cost of the return is on us.

Need to know anything else? Drop it in the comments below or check our international Instagram page for the answer. Possibly.


The Asphalte Team

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