Here's a video that sums things up. Afterwards, we'll go right back to the beginning.
Why are we doing all this?
There's no doubt that the clothing industry has gone off the rails in recent decades.
Clothes have become "throwaway" purchases often made far away, and we're buying more of them, but binning 60% in the first year.
But instead of just complaining that the world is going to hell in a handcart, we prefer to focus on what we can do best.
And what we can do is start the next fashion revolution with loads of new brands.
Here's what we think this new fashion should look like:
This is us: we're not just some random Joe Bloggs.
Asphalte is a team of 15 people. We have photos taken in hangars because it's cooler than taking them at our office in front of our computers.
There may be a few people missing from the photo, but you get the idea. We're not too old, but not too young either, and we're pretty nice (except for the guy on the left). We used to be in Paris, but since September 2019 we've been in Bordeaux.
This is what we do:
First, we like asking questions.
Our aim has always been to make ourselves useful by giving your clothes more meaning. And being useful means helping people. You.
So, rather than trying to guess what you're going to want to buy in a year's time, we just ask you what you fancy all the time via a bunch of questionnaires:
The plan for a collection, is down to you.
Our clothes' final design and colours are your call.
By filling in our product satisfaction questionnaires, you help us to keep on improving what we offer.
It's obvious when you think about it for a second You know exactly what you want so, if you let us know,we just have to do it.
We work with great people.
Our suppliers and manufacturers are solid. We make sure of this by initially sending them a questionnaire to check they're on the same page as us when it comes to quality, responsibility and flexibility.
We then work hand in hand and visit them all regularly. Often, we use the opportunity to interview them and take photos to share with you because we've nothing to hide.
This is just the beginning.
From day one, Asphalte has gone in all guns blazing.
We knew that some people would be happy to wait a few weeks or months for their garment, but we had no idea just how many.
Every time we launch a style, you pre-order 3400 on average. This is wonderful and we hope it's just the beginning.
We're often asked why it works and we think there's one reason.
We simply give you what you want: the only thing we have to do is never believe ourselves to be cleverer than others and serve you as best we can. And in an industry that doesn't often listen to what customers want, we think this makes a real difference.
Thanks for reading this page to learn more about us. We hope to see you again soon.
And If you want to find out what we're up to, the easiest thing to do is sign up below.
Bye for now,
The Asphalte Team